a weekday of shops into a river night
With Apgujeong and Cheongdam next door, this is where Gangnam's most polished era left its trace — home ground of the generation Koreans call the Gangnam hipsters. The brands people still love keep flagships here, and unlike Hannam or Seongsu you can shop Gentle Monster, Nonfiction and Tamburins in something like quiet. Make it a weekday — one stop keeps office hours. Then flip the day: the most refined department store in the country, the chicken hof the locals fill, and the river park where Seoul is at its happiest.
One person's route, in the order I'd walk it. No photos, no rankings.
Open this walk in the appStart at the 2014 original — where Australian-style coffee landed. The einspanner.
Korean niche fragrance at its best — the hand cream I end up gifting half the time.
The just-a-shop Gentle Monster: buy here, see the spectacle in Seongsu another day.
The rest of the route is in the app: why each stop, in what order, and how long between them, along with what to order at every one.
The fountain runs to nine — stay on the mat as long as the beer lasts.
Walk it